information collected by Discoverr.AI Pty Ltd (ABN: 50 640 133 259) via the website
located at Brang.com.au and the Brang Customer and Branger App.
is “personal information”?
(a) The Privacy Act 1988 (Cth) currently defines “personal information” as meaning
information or an opinion about an identified individual or an individual who
is reasonably identifiable:
(i) whether the information or opinion is true or not; and
(ii) whether the information or opinion is recorded in a material form or not.
(b) If information does not disclose your identity or enable your identity to be
ascertained, it will in most cases not be classified as “personal information”
2 What information do we collect?
The kind of personal information that we
collect from you will depend on how you use the website/app. The personal
information which We collect and hold about you may include:
Information about your device and web browser;
Information about web pages and products viewed; and
Information about how you interact with the Website/app.
Additionally as part of the registration
process on the Site, we collect certain information from you, including your
name, age gender, occupation, education, billing address, shipping address,
payment information, email address, alternative email address and phone number.
We refer to this information as “Customer & Order Information”.
3 How we collect your personal information
(a) We may collect personal information from you whenever you input such
information into the website/app.
(b) We also collect cookies from your computer which enable us to tell when
you use the website/app and also to help customise your website/app experience.
As a general rule, however, it is not possible to identify you personally from
(a) The purpose for which we collect personal information is to provide you with
the best service experience possible on the website/app.
(b) We customarily disclose personal information only to our service
providers, business associates and partners who assist us in operating the website/app.
Your personal information may also be exposed from time to time to maintenance
and support personnel acting in the normal course of their duties.
(c) Information about Customers on an aggregate (excluding any
information that may identify you specifically) covering Customer transaction
data and Customer demographic and location data may be provided to partners of
Discoverr.AI for the purpose of creating additional features on the
website/app, creating appropriate merchandising or creating new products and
services and conducting marketing research and statistical analysis of customer
behaviour and transactions.
(d) By using our website/app, you consent to the receipt of direct
marketing material. We will only use your personal information for this purpose
if we have collected such information direct from you, and if it is material of
a type which you would reasonably expect to receive from use. We do not use
sensitive personal information in direct marketing activity. Our direct
marketing material will include a simple means by which you can request not to
receive further communications of this nature.
(e) We will also use this information to serve various promotional and
advertising materials to you via display advertisements through the Google Ad
network on third party websites. You can opt out of Google Analytics for
Display Advertising and customize Google Display network ads using the Ads
(f) We share your Personal Information with
third parties to help us use your Personal Information, as described above. We
also use Google Analytics to help us understand how our customers use the Site
-- you can read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.
5 Access and correction
Australian Privacy Principle 12 permits you
to obtain access to the personal information we hold about you in certain
circumstances, and Australian Privacy Principle 13 allows you to correct
inaccurate personal information subject to certain exceptions. If you would
like to obtain such access, please contact us as set out below.
6 Complaint procedure
If you have a complaint concerning the manner
in which we maintain the privacy of your personal information, please contact
us as set out below. All complaints will be considered by our privacy officer
and we may seek further information from you to clarify your concerns. If we
agree that your complaint is well founded, we will, in consultation with you,
take appropriate steps to rectify the problem. If you remain dissatisfied with
the outcome, you may refer the matter to the Office of the Australian
7 Overseas transfer
Your personal information may be transferred
overseas or stored overseas for a variety of reasons. It is not possible to
identify each and every country to which your personal information may be sent.
If your personal information is sent to a recipient in a country with data
protection laws which are at least substantially similar to the Australian
Privacy Principles, and where there are mechanisms available to you to enforce
protection of your personal information under that overseas law, we will not be
liable for a breach of the Australian Privacy Principles if your personal
information is mishandled in that jurisdiction. If your personal information is
transferred to a jurisdiction which does not have data protection laws as
comprehensive as Australia's, we will take reasonable steps to secure a
contractual commitment from the recipient to handle your information in
accordance with the Australian Privacy Principles.
In some circumstances, the European Union
General Data Protection Regulation (GDPR) provides additional protection
to individuals located in Europe. The fact that you may be located in Europe
does not, however, on its own entitle you to protection under the GDPR. Our
website/app does not specifically target customers located in the European
Union and we do not monitor the behavior of individuals in the European Union,
and accordingly the GDPR does not apply.
9 How to contact us about privacy
If you have any queries, or if you seek access
to your personal information, or if you have a complaint about our privacy
practices, you can contact us at support@Brang.com.au